Tuesday, August 24, 2010

The RTH Office Is Evolving

We've been invaded by crazy dinosaurs.

And that's thanks to our friend Jarrod at J Fergeson Gallery who hooked us up with these amazing paintings by David Dodge Lewis from his The Evolution Series. The colors and detail are incredible...and you know we love a crazy concept.

Every three months or so, we're going to feature new work from some of the region's coolest artists from Jarrod's gallery. It's a great way to infuse a little inspiration into our work environment while giving these contemporary artists a bit of Broad Street exposure. 

So come by for a visit and see for yourself.   

Posted via email from Show Some Hustle

Monday, August 23, 2010

The Rap Map

Feed your inner-MC and check out The Rap Map. This simple but cool site analysis hip-hop lyrics and maps out any destinations mentioned.



Posted via email from Show Some Hustle

Thursday, August 12, 2010

I Ain't Getting In No Silo, Hannibal

I been thinking and reading a lot lately about the reinvention of the agency structure. I've worked at big shops in NYC and small shops in RIC, and what's interesting (and frustrating) is they both suffer from the same problems that prevent true collaborative development.

 So, I made a quick list of things that we do at RTH to try to stay a free-range shop.

1. Stop referring to writers and art directors as "creatives." Everyone should be.
2. Don't tolerate egos - they are cancers to the process
3. Kick off projects with ALL members of the team present - not just planners and account peeps
4. Write an internal brief together
5. Set up a blog or wiki where briefs, research, articles, inspiration and ideas can live and be shared
6. Protect each person's core value to the team, but challenge everyone to contribute to all aspects of the project by making everyone responsible for success
7. Don't work the teams to death
8. Promote and reward all idea sharing from everyone on the team - no idea is stupid (within reason)
9. Drink and bullshit together
Would you add anything?

Posted via email from Show Some Hustle

Wednesday, August 4, 2010

Old Navy Read My Booty

In an app-crazed world, there's a lot of "ho hum" ideas being produced.

It seems that if an app doesn't offer some sort of utility/value and fit into a bigger campaign idea, it's really just a PR gimmick. No need to dredge up the culprits. I'm all about being positive these days - or so I tell my wife.

With that said, I love the Old Navy "Booty Reader" online app from CP+B. First, the fortune teller reads your butt by using your web cam or uploaded pictures. It's always fun to see your ass on the screen. Humbling to say the least. 

After she sizes you up from a few angles, she asks you to choose 3 cards from a deck that subtly define your different activity levels and lifestyle. Then, voila, she magically provides you with the perfect pair of jeans.

It's a fun, memorable and useful tool that's built for word of mouth success.

Give it a try.

Posted via email from Show Some Hustle

Monday, August 2, 2010

Full Body Search Design

Are you tired of just breezing through the airport security check? Needing some extra attention from the gentle folks at TSA?
Or maybe your ratty suitcase has a few holes that need covering.

No worries. These creative stickers have got you covered. Literally.

So, before your next trip to Peru, pick a few up at The Cheeky for $15.


Posted via email from Show Some Hustle