Tuesday, June 23, 2009

Wear the new Mos Def record

As smooth and creative as his style, Mos Def is promoting and selling his new record, The Ecstatic, on the same format. A tee shirt.

The front of the shirt features the cover art, the song titles are printed on the back and a URL and download code are on the hang tag.

You gotta love an artist (and label) who will take a chance and push the boundaries of conventional marketing and distribution channels.

The shirt drops July 7th or buy the record on iTunes now.

Check out some of the new tracks and watch the video for "Casa Bey".

(via PSFK/ Via Paste)

Monday, June 15, 2009

Ahmadinejad Can't Stop a Twitter Revolution

On the eve of the recent and corrupt Iranian election, the government cut off all mobile and internet connections to the outside world. But, they made a huge mistake by underestimating The People's desire for change. Hope is alive in the streets of Tehran, and Twitter helped broadcast it.

The video above shows the inspiring protest and support of opposition leader, Moussavi. As The Daily Dish reported, a tweet from one of his supporters urged protesters to shout from the rooftops. It's incredible to watch.

There was also a fantastic example of Twitter being used as a media watchdog in the election coverage (via Mashable), as users accused CNN of burying the story. The hastag #CNNfail was used and, since its trending peak on Sunday, CNN has increased their coverage.

For our currently out-of-work marketing comrades...it sounds like Ahmadinejad will soon be needing a new Communications Director. Just don't tweet your resume.

Tuesday, June 9, 2009

Passion Pit and Harlem Shakes

Last night Noel, Russ, Holly, Anya and I went to the National Theater to see Passion Pit. The show was fantastic. And seeing the opener, Harlem Shakes, was one of the best surprises of the year. Both bands put on an incredible live show.

I also purchased this cool tour poster.

Here's the animated video that we did with Nooka and Passion Pit in case you missed it.

Friday, June 5, 2009

Anyone can be an Influencer

Check out this amazingly fun and enlightening video below from the Sasquatch Music Festival (via Asi). It's a great representation of how anyone can influence behavior – not just high-impact, high-exposure "Tippers."

People are attracted to each other through emotional pulls. It's doesn't matter why each person found their way to the grassy, slanted dance floor. Some joined the "instant tribe" because they love to dance but needed a leader, some thought it would be ironically funny to join and some were wigging out because they took too many tabs and needed to work it out.

This guy genuinely (assuming this was not staged) put himself out there, danced differently and it inspired a horde to join.

Wednesday, June 3, 2009

Too close?

This ad appeared on my Google Reader this morning. It made me wonder whether our friends at Martin would feel it falls under:

A. Imitation is the sincerest form of flattery
B. Lifting a concept
C. Who cares?