Friday, June 5, 2009

Anyone can be an Influencer



Check out this amazingly fun and enlightening video below from the Sasquatch Music Festival (via Asi). It's a great representation of how anyone can influence behavior – not just high-impact, high-exposure "Tippers."

People are attracted to each other through emotional pulls. It's doesn't matter why each person found their way to the grassy, slanted dance floor. Some joined the "instant tribe" because they love to dance but needed a leader, some thought it would be ironically funny to join and some were wigging out because they took too many tabs and needed to work it out.

This guy genuinely (assuming this was not staged) put himself out there, danced differently and it inspired a horde to join.


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