Tuesday, June 23, 2009
As smooth and creative as his style, Mos Def is promoting and selling his new record, The Ecstatic, on the same format. A tee shirt.
The front of the shirt features the cover art, the song titles are printed on the back and a URL and download code are on the hang tag.
You gotta love an artist (and label) who will take a chance and push the boundaries of conventional marketing and distribution channels.
The shirt drops July 7th or buy the record on iTunes now.
Check out some of the new tracks and watch the video for "Casa Bey".
(via PSFK/ Via Paste)