Here's another cool Skittles mob piece from the UK. In a live interactive competition, a character named David Phoenix challenges Skittles fans to a duel of epic consequence - or at least delicious consequence. Phoenix wants Facebook fans to try to bury him in a tomb of Skittles. Every person who logs on to the app activates hundreds of Skittles which are dropped on Phoenix every 15 minutes. After being buried in almost 2 million Skittles with time to spare, the mob won.
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