Wednesday, April 7, 2010


If you have 5 minutes and want insight into where the future of brand building is going, watch this video of Gareth Kay, Director of Digital Strategy for Goodby, Silverstein and Partners.

He makes a quick but compelling argument that brands need to STOP talking and START doing.

We need to help brands by giving them ideas to make their customers' lives better - not simply advertise their values, mission, vision or successes.


(via @ faris)

Posted via email from Ideas & Observations of John Mills

No comments:

Post a Comment