A few years ago, I read Martin Lindstrom's book Brand Sense in which he explains how all of our senses (not just sight) play a huge role in brand experience. Stewardesses wear a unique smelling perfume on Singapore Airlines. You can hear Tic Tacs from a mile away. Starbucks coffee has a particular taste because of the way they roast it. No other mobile device feels as sleek and sexy as the iPhone in your hand.
This promotional package from Red Bull Cola featuring the ingredients is a brilliant way to capitalize on all 5 sense. Created by Design Friendship, this piece is beautifully raw and offers powerful engagement not soon to be forgotten.
(via PSFK)
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