Thursday, May 21, 2009
As I sat in a coffee shop this morning exchanging emails with Porky Hefer, owner of Animal Farm, I was uncomfortably caffeinated but mighty inspired. Like Release The Hounds, they are setting out to create client relationships and brand experiences that are creatively uncommon.
On their website, he explains:
"Creativity has always had huge value. You can't buy it by the yard. Or make it fill in timesheets. But if you use it wisely, it can change the world."
Located in Cape Town, South Africa, Animal Farm is built on a collaborative foundation. After reading his site's "Farm Freedoms" and "Philosophy" pages, I wanted to slap on some overalls, strap on my shit-kickers and join him down on the Farm. [I tried a Bo and Luke Duke analogy here but it felt a little weird.]
Animal Farm is also focusing on product development. Check out some of their unbelievably cool stuff here.
We look forward to hearing more from Porky and his team in the near future. That's all now, ya hear?
(Learned about Animal Farm via Cherryflava)