A nice and (!) eco-friendly concept by NY based designer Harc Lee.
As designer describes his project by himself:
“A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved.
Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface. ”
(seen on TheDieline.com)
I'm not sure, however, that Coke would abandon the red and white that made this brand an international icon. Could be a really cool limited addition can.
It'll be interesting to watch companies over the next few years adapt as public eco-pressure tempts them to gamble with their brand equities.