Yesterday, I had the pleasure of hanging out with Aki Spicer, director of digital strategy at Fallon. He's in Richmond speaking with students at the Brandcenter. It was great to have a little human interaction (and drinks) with someone I've "followed socially" for a few years. I have a lot of respect for Aki because he represents the front line of planners (thinkers) trying to explain and integrate a new social behavior into a traditional advertising mindset. And he does a really good job of educating without "bringing the geek" to hard. Here's a nice presentation on Fallon's observations from this year's SXSW. <div style="width:425px" id="__ss_3778595"><strong style="display:block;margin:12px 0 4px">Fallon Brainfood: SX35W</strong>
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