If you have 5 minutes and want insight into where the future of brand building is going, watch this video of Gareth Kay, Director of Digital Strategy for Goodby, Silverstein and Partners. He makes a quick but compelling argument that brands need to STOP talking and START doing. We need to help brands by giving them ideas to make their customers' lives better - not simply advertise their values, mission, vision or successes.
Wednesday, April 7, 2010
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